Chief Marketing Officer
Lisa joined Transformations in 2016 as the Executive Director of Client Services and was responsible for overseeing Transformations’ Admissions, Alumni, Patient Advocacy and Business Development functions. Lisa joined Transformations from Kipu Systems, a SaaS EMR system for the addiction treatment industry, where she worked as a client services manager. Lisa, prior to immigrating to the United States in 2015, held a number of senior sales and marketing positions in the rental, fleet management and logistics industry culminating as Sales Manager for Avis South Africa. Lisa also started several businesses as part of the RSR Companies in South Africa where she was, at various time, responsible for overall strategy, sales, marketing, website development and finance. In September 2018, Lisa became a member of Transformations’ executive team when she was promoted to the role of Chief Marketing Officer and added responsibility for the Company’s marketing functions to her previous responsibilities. Lisa was educated in Johannesburg, South Africa and attended university classes towards a degree in Psychology.
Chief Financial Officer
Patrick joined Transformations as Chief Financial Officer in June 2018. Patrick began his career in the auditing group at Price Waterhouse Coopers and served in positions of increasing responsibility in a number of privately held businesses including Carnival Corporation, parent company of Carnival Cruise Lines, and First Fleet Corporation where he led the implementation of Sox compliant internal controls and accounting procedures and the transition of the company to a division of a larger, publicly-traded corporation. Patrick joined Transformations after serving as Chief Financial Officer of Watchbox, a private-equity owned jewelry platform with operations in the U.S. and China. Patrick has broad experience in building finance teams, developing the planning and analysis functions, integrating cross-function process improvement and integrating mergers and acquisitions. Patrick holds a Bachelor of Science in Accounting from Loyola Marymount University.
Dr. Rachel Needle
Executive of Legislative Compliance
Dr. Rachel Needle is a Licensed Clinical Psychologist and a Certified Sex Therapist. She obtained her M.S. and Doctor of Psychology from Nova Southeastern University in Fort Lauderdale, Florida. She graduated Cum Laude with her B.A. in Psychology from Barnard College, Columbia University. Dr. Needle completed an internship in clinical psychology at the University of Medicine and Dentistry of New Jersey: Robert Wood Medical School in Piscataway.
Dr. Needle has specialized training in behavioral health and since 2006, has been a clinical consultant for treatment centers specializing in substance use disorders. Dr. Needle is an Adjunct Professor of Psychology in the Department of Behavioral Sciences, in the Masters in Forensic Psychology, and in the Doctorate in Criminal Justice programs, at Nova Southeastern University. Her clinical research interests include substance abuse and the impact of substance use on relationships and the family, sexual function and dysfunction, relationship concerns, sexual compulsivity, battered women and trauma.
Executive Vice President of Clinical Services
Sergio is a Certified International Alcohol and Drug Counselor as well as a Licensed Mental Health Counselor and Certified Addiction Professional in the state of Florida. His passion and vision is to help people, and their families, that have been affected by the disease of addiction and mental health. Sergio has his Master’s Degree in Education, from Florida Atlantic University, where he majored in mental health and rehabilitation counseling.
Sergio has over 15 years of experience in the fields of mental health, substance use disorders, and co-occurring disorders. His previous positions included serving as Executive Director, Admissions Director, Assistant Clinical Director, Primary Therapist, Judicial Services Coordinator, Family Therapist, and BHT Supervisor in the behavioral health industry. Fluent in both English and Spanish, Sergio brings his extensive substance use and mental health experience with him as a valuable member of the Transformations team.
Matt joined Transformations in May 2010 as the Company’s Admissions Coordinator after serving in a number of sales-related roles. Matt was promoted to Director of Admissions and in that role significantly expanded the Company’s client base and also hired business development professionals and expanded the Company’s on-line presence. In 2013, Matt became part of the Transformations executive team when he was promoted to Executive Vice President of Administration. As EVP of Administration, Matt continued to run Admissions and Marketing and added responsibility for Human Resources and all the collections and billing functions. In this role, Matt played a pivotal role in establishing the Company’s Summit Detox and Pinnacle Testing businesses. In 2018, Matt accepted the role of President of Transformations and now oversees all the Company’s operations and is responsible for determining the Company’s strategic growth initiatives. Matt holds a Bachelor of Arts in Biblical Studies and Psychology from Taylor University.
BS, Psychology, BS, Communications
Executive Vice President of Operations
Geoff earned two bachelor’s degrees in Psychology and Interpersonal Communications from the University of Central Florida. He began working at Transformations in 2009, bringing extensive business experience from previous positions he held. As Executive Vice President of Operations, he oversees all company projects & operations.
Dr. Jawad Daud
Dr. Daud joined the Transformations team in August 2015. He is a board-certified Psychiatrist in both General Psychiatry and Addiction Psychiatry. Dr. Daud obtained his undergraduate degree from North Carolina State University in Business Management and then attended Saint George University School of Medicine. He completed his internship and residency training at the Miller School of Medicine at the University of Miami. This training took place at multiple hospitals including Jackson Memorial Hospital and the University of Miami Hospital. Dr. Daud is proud to have trained at the Miami VA where he served our veterans and held the position of Chief Resident. Dr. Daud went on to complete a specialty fellowship in Addiction Psychiatry at the University of Miami. Dr. Daud is a member of the American Psychiatric Association, the American Medical Association and the Florida Psychiatric Society.
Director of Operations
Chris joined the Transformations team in January 2011 as a Behavioral Health Technician. He has held the position of Director of Operations since 2014. Prior to joining the Company, Chris spent the majority of his professional career working in the media/entertainment industries, managing marketing campaigns for emerging artists, products and services. Chris is a graduate of the University of New Hampshire with degrees in English and History.
LCSW, CAP, EMDR
Jamie obtained a master’s degree in Social Work in 2013 from Florida Atlantic University in Boca Raton. She has experience with family therapy, cognitive behavioral therapy, solution-focused therapy and transformational therapy as well as addiction. She also earned a master’s degree in Public Health from Columbia University in 2004 and has a background in clinical research, toxicology and nutrition. Jamie received her undergraduate degree from Duke University.
Director of Outpatient and Family Services
Laura graduated from Adelphi University on Long Island with a Masters degree in education. She completed her addiction studies at the Outreach Institute also on Long Island and received her CAP certification after relocating to Florida in 2009. Laura is a Certified Family Coach and has extensive experience as a therapist, director and family coach.
Laura began Transformation’s outpatient program in 2013 and now oversees that department as well as the Family Matters program.
Director of Alumni Services
Nationally Certified Recovery Coach
Intervention Training Certified
Helana Cabral is the Director of Alumni Services. She competently leads the alumni staff and continuously gives support and understanding to alumni, as only someone who has completed the program can.
Helana left her family and friends in Massachusetts to come to Florida. There she received her chance for a clean and happy life through attendance of Transformations Treatment Center’s rehabilitation program, and now wants to share that same gift with others.
Helana uses her leadership skills to help others in the community through her own journey of recovery and has a passion for this program. She is excited about sharing her experience, strength and hope with the alumni and seeing the alumni program grow and flourish.
Director of Marketing
Alec Duncan has over 15 years of marketing experience, 7+ of which have been dedicated to the behavioral health industry. He earned a bachelor’s degree in Management Information Systems from Florida International University and has served as Web Chair on the board of the South Florida Internet Marketing Association.
Gay Lynn Grigas
MS, CAP Therapist, Residential Services, Adult Team
Education and Training Director
Gay Lynn earned a master’s degree in Clinical Psychology from Michigan School of Professional Psychology in Farmington Hills. She has over 18 years of experience working as a Psychotherapist, Recovery Counselor and Ordained Clergy for people seeking spiritual and psychological recovery. She’s an expert facilitator who brings a wealth of skills and talents from her work in residential treatment centers and individual and group counseling. Gay Lynn is a commercially published author of several self-help books.
Director of Admissions
Adi began her career at Transformations in 2010, bringing with her many years of customer service and PR experience. Her compassionate approach creates a pleasant experience for clients and loved ones inquiring about treatment. Adi’s passion for helping others aids her in achieving good results with her clients.
Dr. Charles Tracy Sands
DC Chiropractor/Holistic Medicine
Dr. Charles Tracy Sands is a Florida native, born and raised the in the Ft. Lauderdale, Florida area. He is a graduate of Pompano Beach High School, where he received athletic honors in track and cross-country. He completed his Doctorate in Chiropractic degree from Texas Chiropractic College in 1984. Immediately afterwards, he joined his father’s practice in Pompano Beach, Florida, which had been in existence since 1954.
Dr. Sands has maintained a highly successful chiropractic, clinical nutrition and holistic practice for many years. His focus is on holistic addiction therapy, nutritional counseling, sports injuries of the spine and extremities, chronic pain conditions affecting the neck and back and chronic health conditions. Dr. Sands is well versed in the holistic management of drug and alcohol addiction and has formulated several nutritional products designed specifically for people in recovery. His formulations have shown to be effective in helping to manage mood disorders, ADHD, depression, anxiety, insomnia, chronic fatigue, chronic pain and many other health conditions.
• American Chiropractic Association
• Council on Nutrition for the ACA
• Florida Chiropractic Association
• International Chiropractic Knights of the Round Table
Dr. Sands is an influential speaker who has an avid interest in holistic healing. This has allowed him to lecture nationally and internationally on the value of good health and nutrition and the importance these elements have in relation to overall wellness.
LCSW MCAP Therapist
As director of the clinical department, Megan empowers her team to utilize evidence-based interventions that each therapist is passionate about depending on client needs assessment, as she feels that a clinician’s passions for specific treatment models trickle down to effective client care. She implements a strengths-based perspective and utilizes behavioral approaches which assist clients in seeing the changes that are necessary to build a life worth staying sober for.
Megan joined the Transformations team after earning her master’s degree in Social Work with honors from Florida Atlantic University in 2013. In addition to her formal education, Megan provides top-quality therapeutic services to clients struggling with substance use disorders and co-occurring disorders. Megan is EMDR trained and specializes in working with clients who struggle with unresolved trauma, anxiety, depression and PTSD. She has extensive training in psychodrama and started out her career working with vulnerable children of addicts and alcoholics in 2009.
During her time at Transformations she has helped to develop and implement a trauma track, a tracking system for effective client care, and supervises clinical interns every semester to ensure top quality professionals in the field of addiction.
Director of Human Resources
Originally from Chicago, Tracey joined the Transformations team in March 2014. With more than 15 years of HR experience, Tracey has focused most of her career on leadership, operations and corporate training. Tracey attended the University of Nevada, Las Vegas where she studied Secondary Education and English Literature and she received a Human Resources certification from George Washington University.